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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: cameron

If you’re there for him, he won’t be there for you

I’m not sure whether it’s because I’ve been awake for 36 hours on a pitch, but I find the headline in … More

cameron, if you're there for him, labour poster

More vandalized Cameron posters

I’ve now been sent 3 photos of the Conservative’s new poster, featuring David Cameron, that have been deliberately disfigured.  Given I’m … More

cameron, conservatives, graffiti, poster, vandalized

Even we can’t go on like this

A hilarious take on the Tory’s new poster.  After Hoon and Hewitt embarrassed themselves and the Labour Party in their … More

cameron, hewitt, hoon, poster, we cant go on like this

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

New Conservative Party Advert on International Aid

The Conservative Party have just launched a new advert to promote a policy announcement on international development.  They continue to … More

advert, cameron, conservative party, international aid

Another Schweppes Advert I don’t get

Here’s another overly convoluted advert by Schweppes.  ‘Gosh we can’ is moderately amusing, but other than that this advert does … More

cameron, political advert, schweppes

Categories

A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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