The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it…
Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the…
Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader…
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are…
Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what…
Reform UK’s Party Election Broadcast: a bold rejection of the status quo
In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released…
Labour’s persuasion message varies by audience
The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old…
Conservatives broaden their attacks
The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of…
Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts.…
The Tories’ Big Red Pig
The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red…
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