The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme…
Conservative Party general election 2024 campaign slogan
The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message…
Labour’s 6 steps for change pledge card
Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps…
The proof of importance of political branding
There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter…
General election theme songs
What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new…
Political ads are often a barometer for electoral success
Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would…
Labour’s missed parcel leaflet
This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a…
Sadiq Khan’s 5 pillar advertising strategy
The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the…
Labour deploy strategic judo
Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to…
Susan Hall: birds of a feather
This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti.…
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