Labour and Conservative parties join TikTok

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his…

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective…

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme…

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message…

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps…

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter…

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new…

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would…

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a…

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the…