The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and…
10 social media tactics for election TV debates
The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the…
Conservatives target older votes with attacks on Labour’s commitment to Royal Family
People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout…
Target Talk: Labour hitting their marks
There are two new ad types Labour have started running, which are less sexy than some of the persuasion work…
Have the Conservatives given up on winning a majority? Not according to their ad strategy
When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it…
Register to vote or register for the army?
Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in…
Labour and Conservative parties join TikTok
The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his…
Labour’s ad machine up and running
Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective…
Labour Party launch GE24 with single word slogan
The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme…
Conservative Party general election 2024 campaign slogan
The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message…
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