Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of…
Political branding: the Labour Party leadership logos 2015
The candidates for the Labour Party leadership campaign are now locked down and final. As ever, I’m interested in the most…
How did political parties use advertising in the 2015 general election campaign?
Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders. I’m reproducing the…
Who is Ivan Massow?
Ivan Massow is hoping to become the Conservative Party’s candidate for London Mayor. His campaign are running paid-for ads on…
Pocket Rocket: the poster that transformed the media narrative around general election 2015
M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in…
How the Conservative Party built an election narrative around the SNP using political advertising
What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate…
General Election 2015: review of the political posters
The 2015 general election race has been electric. As neither of the main parties has managed to capture the majority…
Paddy Power: you’re getting sacked in the morning
Paddy Power reckon a total 75 per cent MPs will lose their seats tomorrow. To mark the occasion, in typically Paddy…
Brands and election-themed gimmicks
Earlier today the BBC Daily Politics kindly invited me on to their show to discuss election-themed products and promotions. You…
Digital tactics in 2015 general election
Robert Cookson at The Financial Times has written a nice article on the digital aspect of the 2015 general election…
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