Political parties in this general election will have a greater ability to segment the voting population and reach them with…
Strong and stable leadership
Theresa May used the phrase “strong and stable leadership” three times in the speech she made announcing her intention…
Predicting the campaigns of GE2017
I’ve written an article for The Drum in which I explain the methodology that parties use to decide which issues…
M&C Saatchi are “in talks” with Tories about GE2017
M&C Saatchi are “in talks” with the Conservative Party about working on their general election efforts according to Campaign Magazine.…
Hoey out
The Lib Dems in Vauxhall are giving Labour Party MP Kate Hoey hell for working with Grassroots Out during EU…
French Presidential Election – the campaign briefs in a sentence
This Sunday is the first round of the French Presidential elections 2017. I’ve looked at the four leading candidates’ official campaign…
100 days of feminist ads
A new instagram feed which shares spoof ads for famous brands that challenge gender equality has launched. It has been…
Unison – 15 minute care makeover
Unison, the trade union, have released a brilliant new satirical ad to campaign against the indignity of 15 minute care visits…
Why Labour’s media management matters
I’ve written a piece for marketing publication The Drum about the reasons why Labour’s struggling media operation is condemning it…
Women’s Equality Party Purse Poster
The Women’s Equality Party have released a provocative new poster to launch the campaign of their candidate for Liverpool’s mayoral…
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