In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four drivers of national malaise and the seven voter segments that define today’s politics. They discuss how these insights explain Labour’s 2024 landslide, the Conservative collapse, and Reform’s rise – as well as what it all means for the next election
Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)
In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel…
The Future of Digital Campaigns with Sam Jeffers
In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of…
How digital revolutionised UK political campaigns; a look inside the digital communications machine with Tom Edmonds
In the latest episode of The Political Marketing Podcast I had the pleasure of a fascinating conversation with Tom Edmonds,…
Your Party: A strong political brand
Correction: the orange, the logo and the slogan are not “official” but are part of the grassroots movement The political…
Polling & Political Strategy: An Inside Look At What Parties Really Know About Voters
In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons…
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion
In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential…
Launch episode: The Political Marketing Podcast, with guest Professor Jennifer Lees-Marshment
Today marks one year since the 2024 UK general election and to coincide with this anniversary, I’m launching a new…
GE24 look back: Labour’s creative strategy decoded
In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time…
Robert Jenrick confronts fare dodgers
The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London…