In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons…
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion
In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential…
Launch episode: The Political Marketing Podcast, with guest Professor Jennifer Lees-Marshment
Today marks one year since the 2024 UK general election and to coincide with this anniversary, I’m launching a new…
GE24 look back: Labour’s creative strategy decoded
In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time…
Robert Jenrick confronts fare dodgers
The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London…
Local elections 2025: Labour v Reform
As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the…
Reform UK election slogan is excellent
Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses…
Australian Liberal Party’s message discipline 2025 federal election
In Australia The Liberal Party’s core narrative is to frame the choice at the ballot box as ‘practical solutions for…
Reform UK are Tories in disguise
Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the…
Labour attack Reform UK on NHS: they’ll make you pay
Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel…
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