Thursday 5th May saw local and mayoral elections across much of the UK. The Conservative Party, seeking to communicate with people … More
Category: Uncategorized
What the campaign slogans tell us about the parties’ strategies
Now that each of the three main national parties have released their general election 2017 slogans, it is clear to … More
A request for help
Political parties in this general election will have a greater ability to segment the voting population and reach them with … More
Strong and stable leadership
Theresa May used the phrase “strong and stable leadership” three times in the speech she made announcing her intention … More
Predicting the campaigns of GE2017
I’ve written an article for The Drum in which I explain the methodology that parties use to decide which issues … More
M&C Saatchi are “in talks” with Tories about GE2017
M&C Saatchi are “in talks” with the Conservative Party about working on their general election efforts according to Campaign Magazine. … More
Hoey out
The Lib Dems in Vauxhall are giving Labour Party MP Kate Hoey hell for working with Grassroots Out during EU … More
French Presidential Election – the campaign briefs in a sentence
This Sunday is the first round of the French Presidential elections 2017. I’ve looked at the four leading candidates’ official campaign … More
Unison – 15 minute care makeover
Unison, the trade union, have released a brilliant new satirical ad to campaign against the indignity of 15 minute care visits … More
Why Labour’s media management matters
I’ve written a piece for marketing publication The Drum about the reasons why Labour’s struggling media operation is condemning it … More