Political advertising in local newspapers is both legal and morally justifiable, so get over it

Thursday 5th May saw local and mayoral elections across much of the UK. The Conservative Party, seeking to communicate with people … More

What the campaign slogans tell us about the parties’ strategies

Now that each of the three main national parties have released their general election 2017 slogans, it is clear to … More

Political parties in this general election will have a greater ability to segment the voting population and reach them with … More

Theresa May used the phrase “strong and stable leadership” three times in the speech she made announcing her intention … More

I’ve written an article for The Drum in which I explain the methodology that parties use to decide which issues … More

M&C Saatchi are “in talks” with the Conservative Party about working on their general election efforts according to Campaign Magazine. … More

The Lib Dems in Vauxhall are giving Labour Party MP Kate Hoey hell for working with Grassroots Out during EU … More

This Sunday is the first round of the French Presidential elections 2017. I’ve looked at the four leading candidates’ official campaign … More

Unison, the trade union, have released a brilliant new satirical ad to campaign against the indignity of 15 minute care visits … More

I’ve written a piece for marketing publication The Drum about the reasons why Labour’s struggling media operation is condemning it … More