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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Why are there fewer election posters in people’s windows?

Last week Iain Dale, an influential journalist and commentator, lamented that the “good plain old-fashioned party poster” stuck in the … More

Advertising industry trade body joins calls for changes to political ad regulation

This site has long argued that rules around political advertising need to change and be brought up-to-date. The main reason … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Cambridge Analytica scandal shouldn’t mean a return to a pre-digital age of political campaigning

Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting and personalisation in political campaigning … More

Podcast: Government vs The Robots

I’m this week’s guest on the excellent Government vs The Robots podcast. If you use iTunes the link to the … More

Hope to nope: political graphic design exhibition

Hope to Nope: Graphics and Politics 2008-18 is a new exhibition at The Design Museum in London which opens on … More

Event: European Association of Political Consultants conference and awards 2018

The European Association of Political Consultants (EAPC) is the European trade association for the political communication industry. Each year, the … More

Riding the wave of electoral volatility

The last eighteen months of elections in Western democracies have had one constant: volatility.  Britain voting to leave the EU … More

The politicaladvertising.co.uk campaign awards 2017

What a brilliant year of elections we’ve had.    We were treated to an enthralling and unexpected general election in … More

Political Christmas gifts 2017

I’ve seen a few vendors of exciting, politically-themed Christmas merchandise and I thought it would be remiss of me not … More

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The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK.

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