GE24 look back: Labour’s creative strategy decoded

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

The Conservative Party’s advertising in the 2024 general election

The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More

The Labour Party’s advertising in the 2024 general election

The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More

Labour’s eve of poll push

As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More

Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast

The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More

Two types of election ad: persuasion and conversion

At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More

Rachel Reeves fronts new poster campaign

The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More

Reform UK’s Party Election Broadcast: a bold rejection of the status quo

In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More

Labour’s persuasion message varies by audience

The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old … More

Conservatives broaden their attacks

The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of … More