The Protector narrative: Hillary Clinton and Liz Truss

Hillary Clinton and Liz Truss used the same election narrative to win their party’s nomination. They were both very closely … More

The Phoenix narrative: Pete Buttigieg and David Cameron

Pete Buttigieg and David Cameron used the same election narrative to try to win their party’s nomination. They were both … More

Barack Obama and Boris Johnson used the same election narrative to win their party’s nomination. They were both standing against … More

I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s … More

The Labour Party’s 2023 annual conference began today and they’ve launched a slogan for the occasion: Get Britain’s Future Back. … More

Ron DeSantis failed to launch his 2024 Republican Presidential Primary campaign last night as technical glitches delayed and then destroyed … More

Joe Biden has launched his 2024 Presidential re-election campaign. The launch features a new video, slogan, visual identity and website, … More

Opinium have done some polling for The Observer on the Labour attack ad which caused a stir over Easter. There’s … More

Generative AI is already having a profound and lasting effect on the advertising industry and political advertising is by no … More

This is a masterclass in how NOT to do a piece of attack advertising. Negative political ads should remind voters … More