My debut book – Primed: Five election narratives to win your party’s nomination

I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s … More

Labour’s conference slogan is confused

The Labour Party’s 2023 annual conference began today and they’ve launched a slogan for the occasion: Get Britain’s Future Back. … More

Ron DeSantis failed to launch his 2024 Republican Presidential Primary campaign last night as technical glitches delayed and then destroyed … More

Joe Biden has launched his 2024 Presidential re-election campaign. The launch features a new video, slogan, visual identity and website, … More

Opinium have done some polling for The Observer on the Labour attack ad which caused a stir over Easter. There’s … More

Generative AI is already having a profound and lasting effect on the advertising industry and political advertising is by no … More

This is a masterclass in how NOT to do a piece of attack advertising. Negative political ads should remind voters … More

The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux … More

On 21st March 2023 Trump launched his first Facebook advertising campaign since he left office and four days later he … More

Welcome to another episode of Target Talk. The primary election to replace the SNP’s leader is underway and there are … More