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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Sunak partners with Instagram influencers to deliver economic message

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Former Conservative MP’s ad van blown off the road

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sadiq 2016 vs Sadiq 2024: what a difference eight years makes

Sadiq Khan launched his London Mayoral re-election campaign earlier this week.  A centrepiece of Khan’s narrative is his close relationship … More

“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of … More

Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Fireside chat on primary election campaign strategy

On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed.  The event featured … More

Primed is now available as an audiobook

I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for … More

Why is Trump winning so easily?

On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest.  Trump is … More

Labour attack Rishi’s dodgy dealing on tax

The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More

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One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto.

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