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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Terrible SNP party election broadcast

The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and … More

10 social media tactics for election TV debates

The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the … More

Conservatives target older votes with attacks on Labour’s commitment to Royal Family

People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More

Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More

Labour and Conservative parties join TikTok

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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