The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and … More
Author: Benedict Pringle
10 social media tactics for election TV debates
The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the … More
Conservatives target older votes with attacks on Labour’s commitment to Royal Family
People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More
Target Talk: Labour hitting their marks
There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More
Have the Conservatives given up on winning a majority? Not according to their ad strategy
When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More
Register to vote or register for the army?
Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More
Labour and Conservative parties join TikTok
The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More
Labour’s ad machine up and running
Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More
Labour Party launch GE24 with single word slogan
The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More
Conservative Party general election 2024 campaign slogan
The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More