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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Terrible SNP party election broadcast

The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and … More

10 social media tactics for election TV debates

The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the … More

Conservatives target older votes with attacks on Labour’s commitment to Royal Family

People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More

Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More

Labour and Conservative parties join TikTok

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

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To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown:

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