Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter … More

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new … More

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would … More