Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter … More

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new … More

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would … More

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a … More

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti. … More