Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More
Author: Benedict Pringle
Kamala Harris is running the incumbent’s narrative
Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More
Has Harris already cut her first ad?
A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More
Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More
The Labour Party’s advertising in the 2024 general election
The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More
Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More
Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More
