Conservatives broaden their attacks

The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of … More

Proving the effectiveness of election advertising

Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More

The Tories’ Big Red Pig

The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red … More

Liberal Democrat’s Party Election Broadcast – Ed Davey‘s story

This is one of the best party election broadcasts you’ll see. In their first election broadcast, the Liberal Democrats present … More

Jon Richardson in a bath explaining Sunak’s hedge fund career

The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson … More

Terrible SNP party election broadcast

The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and … More

10 social media tactics for election TV debates

The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the … More

Conservatives target older votes with attacks on Labour’s commitment to Royal Family

People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More

Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More