The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More
Author: Benedict Pringle
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More
Reform UK’s Party Election Broadcast: a bold rejection of the status quo
In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More
Labour’s persuasion message varies by audience
The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old … More
Conservatives broaden their attacks
The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of … More
Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More
The Tories’ Big Red Pig
The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red … More
Liberal Democrat’s Party Election Broadcast – Ed Davey‘s story
This is one of the best party election broadcasts you’ll see. In their first election broadcast, the Liberal Democrats present … More
Jon Richardson in a bath explaining Sunak’s hedge fund career
The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson … More
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