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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More

Kemi Badenoch: the new generation candidate

Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate.  … More

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More

Kamala Harris is running the incumbent’s narrative

Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More

Has Harris already cut her first ad?

A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More

Trump has perfected politics as performance 

The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More

The Conservative Party’s advertising in the 2024 general election

The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More

The Labour Party’s advertising in the 2024 general election

The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More

Labour’s eve of poll push

As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More

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Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.

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