A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More
Author: Benedict Pringle
Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More
The Labour Party’s advertising in the 2024 general election
The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More
Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More
Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More
Reform UK’s Party Election Broadcast: a bold rejection of the status quo
In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More
Labour’s persuasion message varies by audience
The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old … More
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