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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More

Kemi Badenoch: the new generation candidate

Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate.  … More

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More

Kamala Harris is running the incumbent’s narrative

Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More

Has Harris already cut her first ad?

A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More

Trump has perfected politics as performance 

The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More

The Conservative Party’s advertising in the 2024 general election

The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More

The Labour Party’s advertising in the 2024 general election

The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More

Labour’s eve of poll push

As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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