The Liberal Democrats have released a new poster which shows a Nigel Farage and Theresa May mash-up standing outside 10 … More
Author: Benedict Pringle
Paddy Power odds on Trump to be impeached
Paddy Power are running a full page ad featuring the odds of Donald Trump getting impeached. It’s a brilliant ad … More
Labour poster: the Tories are holding Britain back
The Labour Party have released a new poster which tries to evoke the sense amongst voters that they are being … More
Political advertising in local newspapers is both legal and morally justifiable, so get over it
Thursday 5th May saw local and mayoral elections across much of the UK. The Conservative Party, seeking to communicate with people … More
What the campaign slogans tell us about the parties’ strategies
Now that each of the three main national parties have released their general election 2017 slogans, it is clear to … More
Corbyn bombshell poster likely to land badly
The Conservative Party’s first poster of the 2017 general election campaign is likely to end up as friendly fire. The … More
A request for help
Political parties in this general election will have a greater ability to segment the voting population and reach them with … More
Strong and stable leadership
Theresa May used the phrase “strong and stable leadership” three times in the speech she made announcing her intention … More
Predicting the campaigns of GE2017
I’ve written an article for The Drum in which I explain the methodology that parties use to decide which issues … More
M&C Saatchi are “in talks” with Tories about GE2017
M&C Saatchi are “in talks” with the Conservative Party about working on their general election efforts according to Campaign Magazine. … More