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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Local elections 2025: Labour v Reform

As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More

Reform UK election slogan is excellent

Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More

Australian Liberal Party’s message discipline 2025 federal election

In Australia The Liberal Party’s core narrative is to frame the choice at the ballot box as ‘practical solutions for … More

Reform UK are Tories in disguise

Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the … More

Labour attack Reform UK on NHS: they’ll make you pay

Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel … More

“Elbows up!” – Mike Myers features in Liberal Party ad with Mark Carney

The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism.  Set on … More

Election advertising regulation: it’s time for a change

Election advertising in the UK is barely regulated.  That might come as a shock to many voters, given the role … More

Political Marketing and Management Degree

If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More

Carers Christmas Charity Single by Ed Davey

How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns?  … More

Labour’s paid media push promoting Investment Summit benefits

Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the … More

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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