The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism. Set on … More
Author: Benedict Pringle
Election advertising regulation: it’s time for a change
Election advertising in the UK is barely regulated. That might come as a shock to many voters, given the role … More
Political Marketing and Management Degree
If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More
Carers Christmas Charity Single by Ed Davey
How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? … More
Labour’s paid media push promoting Investment Summit benefits
Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the … More
Using Trump’s old ad against him
A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. … More
Priti Patel’s leadership campaign: the unity candidate
Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More
Kamala Harris’s first TV ad of 2024 Presidential campaign
Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More
Kamala Harris is running the incumbent’s narrative
Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More
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