Labour attack Reform UK on NHS: they’ll make you pay

Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP.

It positions Nigel Farage and Reform UK as having a dangerous stance on healthcare and highlights the fact that Farage has openly advocated for an insurance-based system.

Labour took the fight directly to Reform UK, when Farage’s party held an event in Birmingham, by buying a cover wrap advert in the Birmingham Mail and putting up striking posters across the city. An excellent regional activation and a national PR story.

Beyond Birmingham, Labour is also running a hard-hitting Meta campaign, ensuring this message reaches millions online.

Putting the NHS at the heart of Labour’s contest with Reform UK is very smart indeed. It’s an issue where Labour have a huge amount of credibility and it’s one which resonates strongly with the electorate in the seats where the battle will be between Labour and Reform at the next election.