Labour have launched a paid ad campaign following the Investment Summit this week.
It attempts to maximise the credit the government get for investment that various organisations are making in the U.K.
Static ads are targeted at different regions that explain how their locality will benefit.
There’s also a video ad which takes a copy-led approach and is rather tastefully art directed.
They’ve also put money behind a fairly dry, functional graphic. But it looks least like a classic ad and folks do love an explainer, so I can imagine it performing well.
Labour’s first 100 days haven’t been the honeymoon period that their supporters would have hoped for having finally sealed the deal with the electorate after 14 years in Opposition.
But the Investment Summit this week was an unqualified success and the party are doing the right thing in trying to take the credit and making as many people know about it as possible.
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