There are two new ad types Labour have started running, which are less sexy than some of the persuasion work but are hugely important.
The first ad type is aimed at people highly likely to be supportive of Labour and attempts to capitalise on the positive momentum around the party’s campaign by asking them to sign up to be a member.
I particularly like the ‘this is a sign’ creative.
The audience for this at could be built from lists of people who have registered for email newsletters, signed a petition and previous members. The Facebook Ad Library sizes the audience at 500,000-1 million people.
Facebook shows that the audience that is seeing the ad skews older. As people who are members of political parties tend to be older, this is a positive indication that Labour are getting the right message to the right audience.
The second ad type aims to get people who are likely to vote Labour, but who might be on holiday on polling day, to register for a postal vote.
The audience seeing this ad are younger, which again is a positive indicator that the message is getting to the right voter. There is evidence that younger voters are less likely to be registered for a postal vote. And people who are 35-55 years old are likely to have children of school age and so won’t be able to be on holiday on 4th July.
politicaladvertising.co.uk 