Register to vote or register for the army?

Would you rather register to vote or register for the army?

That’s the question the Labour Party are posing in ads targeting young women on Meta’s social platforms.

This is off the back of Rishi Sunak announcing that the next Conservative government will introduce mandatory national service for young people.

Given young people are the most likely group to be unregistered and also highly likely to support Labour, this is a superb tactic.