Hillary Clinton and Liz Truss used the same election narrative to win their party’s nomination.
They were both very closely associated with the outgoing incumbent that they were seeking to succeed – Barack Obama and Boris Johnson respectively.
They both had extensive experience and had built reputations as leaders who could get things done.
And they both used The Protector narrative to position themselves as continuity candidates, with the strength to defend against the threat of change, and the ability to deliver from day one.
The Protector is one of five narratives featured in my new book Primed which candidates and political professionals can use to win the nomination.
It’s available to buy now, exclusively on Amazon.
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