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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Primaries

Primed is now available as an audiobook

I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for … More

How to become an MP: me on Times Radio

I appeared on Times Radio today and was interviewed by Patrick Maguire. I’ve both listened to Times Radio and been … More

The Protector narrative: Hillary Clinton and Liz Truss

Hillary Clinton and Liz Truss used the same election narrative to win their party’s nomination. They were both very closely … More

The Phoenix narrative: Pete Buttigieg and David Cameron

Pete Buttigieg and David Cameron used the same election narrative to try to win their party’s nomination. They were both … More

The Achiever narrative: Barack Obama and Boris Johnson

Barack Obama and Boris Johnson used the same election narrative to win their party’s nomination. They were both standing against … More

My debut book – Primed: Five election narratives to win your party’s nomination

I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s … More

Categories

Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

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