Pete Buttigieg and David Cameron used the same election narrative to try to win their party’s nomination.
They were both relatively young and unknown when they emerged as surprise contenders for the top job.
They both used stood against established candidates who hailed from historically dominant factions within their parties.
And they both used The Phoenix narrative to position themselves as the next generation candidate with no baggage and plenty of energy to revitalise their party.
The Phoenix is one of five narratives featured in my new book Primed which candidates and political professionals can use to win the nomination.
Get Primed, available from Amazon now.
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