Barack Obama and Boris Johnson used the same election narrative to win their party’s nomination.
They were both standing against candidates who represented continuity.
They both believed their party needed to change from their default path to succeed.
They both used The Achiever narrative to inspire voters to believe that the obstacles that stood in the way of change could be overcome through perseverance and bravery.
The Achiever is one of five narratives featured in my new book Primed which candidates and political professionals can use to win the nomination.
It’s available to buy now, exclusively on Amazon.
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