The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux leaked Labour dossier which outlines 32 u-turns that Starmer has made.
The most memorable aspect of the campaign is the attack line of “more flip flops than Bondi beach”.
It’s is a very amusing piece of writing.
And you can almost hear the words coming from the mouth of Isaac Levido, the Antipodean in charge of the Conservative Party’s general election campaign, which adds to the charm of it.
The reason the accusation of flip flopping can be an effective attack line is that it is a way of insinuating that an opponent is (a) weak (b) untrustworthy or inauthentic (c) stupid (d) all of the above.
The downside is that unless you specify the reason a flip flop is negative for voters, it doesn’t always land. Voters won’t uniformly resent politicians for changing their mind (particularly if the facts have changed).
This attack feels a little too broad and so doesn’t ring as true as it could do if the accusation was tighter.
Also the dossier is just way too long, even for primary target audience which will be political journalists.
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