Welcome to another episode of Target Talk.
The Democrats have shared one of the audiences they built for online advertising in the midterms.
On the left hand side of the funnel diagram is the importance of the district.
Does the voter live in a battleground state? Is the voter eligible to vote in a tight Congressional race? Is the voter likely to be able to vote in a close legislative race?
On the right hand side is the likelihood of the voter turning out (generally) and voting Democrat (specifically) in the 2022 midterms.
In October / November, if your demographics suggested you would support Democrats, vote in midterm elections and be pro-choice – and you answered yes to at least one of the above three district questions – you would have been bombarded with ads like those below.
politicaladvertising.co.uk 