A 37-second-long election ad in the Louisiana Senate race features a candidate smoking a blunt to highlight that every 37 seconds someone is arrested for the possession of marijuana.
The ad has gone viral in a big way and in doing so Gary Chambers Jr., a Democrat, has achieved three significant things:
1/ He’s drawn attention to the fact that black people are four times as likely to be arrested for marijuana laws than white people.
2/ He’s continued to remove the stigma associated with the use of marijuana and made progress towards the drug being legalised in the state.
3/ He’s raised donation money and created name recognition for what will be a hard fought campaign.
In Louisiana senate elections the Louisiana majority vote system. All candidates compete in the same primary, and a candidate can win the election outright by receiving more than 50% of the vote.
If no candidate does, the top two vote recipients from the primary advance to the general election, regardless of their partisan affiliation. i.e you could have run-off between two candidates from the same party.
It’s a real tussle.
For that reason, Chambers has just released a second incendiary piece of advertising where he burns the Confederate flag.
No doubt more column inches, name recognition and donations will follow.
There are two senators in Louisiana and each is elected in different cycles.
They have six year terms. The next election – after the one that takes place in November ‘22 – is in 2026.
The incumbent U.S. senator John Kennedy, a Republican, is running this year for re-election to a second term.
A Democrat was last elected in 2008, since then it has been Republicans.
(thanks to @chchristiaens for sharing with me)