Throughout the EU referendum the Stronger In campaign had a number of ad agencies working for them.
The reason for this was that the organisation was made up of a cross-party group, each of whom had previous relationships with agencies.
Adam & Eve DDB helped build the Stronger In brand, M&C Saatchi were brought on board in May and CHI & Partners, Saatchi & Saatchi and perhaps even BMB (all of whom have had relationships with Labour) seem to have chipped in ideas.
It’s easy to say now that it’s a classic example of too many cooks, but given the vast majority of contributions would have come free of charge I can completely understand why Stronger In entertained them.
Campaign Magazine has an article with comments from many of the leaders of those agencies http://www.campaignlive.co.uk/article/agencies-anger-failure-stronger-campaign/1400533
And they’ve also run an article which includes ads from the agencies that never ran (which is where I’ve pinched all the adverts above) http://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625
I’m not going to comment on the ads as it feels like it’s cheating to do so with the benefit of hindsight.
I’m still digesting the result and considering what lessons we can learn for future elections. Analysis to follow at some point soon (no doubt when you’ve all long since moved on!).