Risky business

I wrote an article at the beginning of February for advertising industry magazine Campaign anticipating what the EU referendum campaigns might look like.  You can read the full post here (just making it easy for y’all to hold me ruthlessly to account for my predictive chuntering).

Here’s a couple of tweets from some key ‘leave’ leaders that illustrate that ‘project fear’ isn’t limited to the ‘remain’ campaign.

Leap in the dark? Don’t believe it. Staying in failing EU is high risk option #TakeControl

— Douglas Carswell MP (@DouglasCarswell) February 20, 2016

Michael Gove was very on message in his interview with @bbclaurak – kept repeating @vote_leave‘s “take control” top line

— Tim Montgomerie ن (@montie) February 24, 2016