The Conservative Party today released an advert drawing attention to changes to beer and bingo taxes in the Budget.
The advert features a big gaudy headline of ‘Bingo’ and celebrates the 1p cut in beer duty and the halving of bingo duty to 10% with the subhead “to help hardworking people do more of the things they enjoy”.
I mean, yeah, it’s quite condescending.
Ok, ok, it’s pretty much the most patronising, ill-conceived and embarrassing political advert I’ve ever seen.
Unsurprisingly, #torybingo took off on Twitter and has been trending nationally for some time now.
@RedAndy54: Shoot badgers for fun, 21 #torybingo
@minigong: Full of hate, 38 #torybingo
@ed_son: House. And another house. And another. And another with a moat. #torybingo
Any Tory with half a brain and a sprinkling of self-awareness would have realised this was a nightmarish, terrible and suicidal idea. I simply can’t believe it was run.