The Labour Party’s press team did a fantastic job yesterday of releasing content across social media before, during and after Ed Miliband’s conference speech.
The Party is getting better and better at amplifying these big set piece occasions. The quality of the creative materials also continues to improve.
The timely nature of the content distribution and the higher production values of the creative are two factors that increase the likelihood that supporters will share it.
It will be interesting to see if the Tories follow suit next week.