Here’s a bit of fun for the Easter break: a piece of positive advertising on behalf of the Labour Party for their leader Ed Miliband carrying the headline “He’s an egghead, but a good egg”.
The public regard the Labour leader as a bit of a geek and this piece of communication playfully acknowledges that before letting them know he’s a nice guy too.
David Cameron’s personal poll ratings remain high and people are yet to see Miliband as ‘someone they’d like to have a drink with’. For Labour to succeed in 2015, they need to start making Miliband connect with the electorate; authentic communications such as this are a step in the right direction.
