FedEx Office – The Candidates

One my favourite things about the US elections is the brands that seek to capitalise on the public excitement and wall-to-wall media coverage of all things political by releasing contextual content.

This spot for FedEx by BBDO New York is a classic example.

I would imagine that FedEx print shops get a relatively significant amount of business from the various candidates and campaigns being run.  So this ad will likely be to do both a brand job on a national scale and also push inventory at a local level.