Finally! A decent piece of video content for one of the candidates for London Mayor (although Paddick’s official campaign claim to have had nothing to do with it).
The NightMayor attacks Boris Johnson for his percieved absence during the 2011 London Riots and his purported culprability for issues surrounding News of The World links with the Metropolitcan Police.
The film concludes with a piece of positive messaging around Brian Paddick, the Liberal Democrat candidate, and leaves viewers with the damning end line “jokes aren’t funny the second time around”.
The video carries a simply and effective narrative by professionally putting together existing footage of both Boris Johnson and the Lib Dem candidate. Yes, the ‘movie-trailer-as-political-ad’ has been done to death, but if it’s done well it can be very impactful.
Whoever’s pulled this together has obviously had some experience in production and, my word, doesn’t it show. Paddick’s campaign is having a strong back straight!
politicaladvertising.co.uk 
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