Newt Gingrich continues his attacks on Mitt Romney with this latest spot that accuses him of various ‘liberal’ crimes, including having the audacity to learn French.
This, at first glance, might seem to be one of the more bizarre pieces of negative political communication. However, do not underestimate the extent of hostility that Republican voters feel towards the ‘liberal elite’ that they feel are in control of the fate of the nation.
In this ad Newt Gingrich successfully paints Romney as being alien to and unappreciative of the concerns of your average American conservative. It’s not pretty, but it works.
politicaladvertising.co.uk 