I received an email this morning from TfL. Slightly unusual, as the email about line closures is usually later in the week.
Half way through the email I was struck how triumphant and well-crafted it was. The tonality was different to the usual customer marketing that I regularly receive.
And then, upon seeing the signature at the conclusion of the email, it all became clear. Whilst this was travel-related news, it is also the fulfillment of a manifesto commitment from Mayor of London Boris Johnson who is seeking re-election in May 2012.
There’s a fine line between legitimate government announcements and state-sponsored political communication (propaganda) and this email sails dangerously close to the wind.