Getting the basics right


The Danish Liberal Party fell at the most basic of advertising hurdles recently when they produced an attack advert using a well-known photograph of their opposition in an advertising campaign, but neglected to clear the image-rights

In the campaign voters are prompted to “Look behind the facade” of the opposition pair, only to discover that they are no more than plywood placards – a visual metaphore for the candidates lacking any depth or substance.

Political attack advertising so regularly backfires due to the messaging missing the mark, that in order to give it any chance whatsoever, the basic legality and clearances of  the advert have to be absolutely nailed down. 

To have an advert pulled because of a copyright technicality is a real kick in the teeth to the campaign manager.

(Thanks SarahMKD for sending)

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