There’s quite a clever technique used in this ad that aims to raise awareness and drive sign ups around the issue of torture for Amnesty International by TBWA/Berlin.
We’re all very used to seeing iPad app demonstrations and this is a nice distortion of it.
Not the most arresting video in the world, but it puts the amount of money and attention we lavish on gizmos and gadegets into sharp relief.
politicaladvertising.co.uk 