Amnesty International ‘iPad ad’

There’s quite a clever technique used in this ad that aims to raise awareness and drive sign ups around the issue of torture for Amnesty International by TBWA/Berlin.

We’re all very used to seeing iPad app demonstrations and this is a nice distortion of it.

Not the most arresting video in the world, but it puts the amount of money and attention we lavish on gizmos and gadegets into sharp relief.

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