Amnesty International ‘iPad ad’

There’s quite a clever technique used in this ad that aims to raise awareness and drive sign ups around the issue of torture for Amnesty International by TBWA/Berlin.

We’re all very used to seeing iPad app demonstrations and this is a nice distortion of it.

Not the most arresting video in the world, but it puts the amount of money and attention we lavish on gizmos and gadegets into sharp relief.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s