The ‘Yes2AV’ campaign, that are seeking to convince voters of the need for reform of the UK electoral system, are using extreme right-winger Nick Griffin as their boogeyman.
The BNP are urging their members to vote to keep the current FPTP format. Those campaigning for change have pounced on this as an example of FPTP favouring minority views (though I’m not sure I follow that logic).
However, the way in which they’ve framed this point in the above poster is slightly more sinister. The key message take out from the communication is “if you vote to keep the current system, you’re helping the BNP”.
Most people assumed that the ‘Yes’ campaign would opt for the ‘different kind of politics’ line of attack, but they’ve instead opted to use good, old-fashioned politics of fear.