Conservative Party Political Broadcast – October 2010

A nicely balanced ppb from the Tories.  It follows a fairly standard format – assessment of what went wrong, justification of steps taken thus far and concluding with ambitions for the future.

Cameron’s performance is statesmanlike and confident.  The soundtrack brings the film to a nice crescendo, before the end frame – featuring a suitably stoic call to action ‘together in the national interest’ – draws things to a close.

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