The Conservative Party have released a new poster, to accompany their briefing and party political broadcast, that tries to remove the romance from the possibility of a hung parliament.
Very clear, very simple, very clever.
Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.
Then they got over-confident (or desperate) and put out a flyer:
THE CONSERVATIVES MUST WIN HERE TO STOP 5 MORE YEARS OF GORDON BROWN
True or lie – you decide. I’m on it . . .