Catherine Shannon from Total Politics has brought to my attention that Tremor Media are jumping on Spotify’s bandwagon and trying to capitalise on political parties’ inability to broadcast on TV or radio by offering up pre-roll activity (the adverts you get before watching videos on sites like 4oD and The Sun).
Tremor Media’s UK Managing Director Adrian Lacey said:
“Until now, the ban on political broadcast advertising has limited parties to print, ambient and outdoor media, which are un-engaging and easy to ignore compared to online video advertising. A far more effective way to engage voters is through pre or post-roll online advertising, where a short video ad is played before, during or after desirable video content.”
Apologies about the ‘pre-rolled’ gag. That was a new low.