This sort of scaremongering in political advertising would be inconcievable in the UK, but it’s a great spot nonetheless. The advocating politician, Chuck DeVore, is running for Senate in California in 2010 and his opposition Barbara Boxer is a keen environmental campaigner.
It’s a powerful video and the ‘if x happens the future will look like y’ is a classic route for political campaigns – intellects and activists alike have found futuristic ponderings a powerful form of persuasion.
