Futuristic Scaremongering

This sort of scaremongering in political advertising would be inconcievable in the UK, but it’s a great spot nonetheless.  The advocating politician, Chuck DeVore, is running for Senate in California in 2010 and his opposition Barbara Boxer is a keen environmental campaigner. 

It’s a powerful video and the ‘if x happens the future will look like y’ is a classic route for political campaigns – intellects and activists alike have found futuristic ponderings a powerful form of persuasion.

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