Amnesty – Rape is cheaper than bullets


Amnesty International has launched a print and poster campaign that highlights the use of rape as weapon in areas of conflict. The objective of the campaign is to highlight the effects of war on women and girls. 

The textured close up photograph of the bullet combined with powerfully written copy and clean and simple art direction makes for a striking and emotive piece of political advertising.


  1. This advert confused the hell out of me when I saw it on the tube. I intially thought it was a credit crunch related advert. A message to all criminals out there: before you go spending ridiculous amounts on guns and bullets why not pop out for a spot of raping. It has almost the same effect for a fraction of the price.

    can I say that? well I just did

  2. I suppose if you don’t read the smaller copy it might seem slightly confusing. The headline is meant to shock you into reading on…as oppose to convince you to comit a sexual assault instead of shooting someone…

  3. Well all I’m saying is, if there is an increase in rapes then we should be pointing our fingers at amnesty…a charity that is supposed to help people. The only ppl they are going to help are rapists!

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