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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

A look back at the USA’s 2022 political advertising

AdImpact has compiled a report that looks back at political advertising in the USA’s 2022 election cycle. It features in-depth … More

Target Talk: turning out for reproductive freedom

Welcome to another episode of Target Talk. The Democrats have shared one of the audiences they built for online advertising … More

Misleading election ads during the Super Thursday campaign

It’s my strong belief that electoral advertising should be regulated so that fact-based claims are accurate. At the moment there … More

Election campaigns and covid: what happens if we all go postal?

The government expects the number of postal votes to surge for the “Super Thursday” elections taking place on 6th May. … More

Facebook users can now block political ads from their feeds

The next political ad you see on Facebook could be your last: the social media giant is going to allow … More

Twitter’s ban on political ads is bad for democracy

It’s a huge shame that Twitter have decided to stop accepting political advertising on their platform. It is understandable that … More

“Stop Stella” controversy highlights need for political ad reform

I’ve written an article for The New European on why the controversy over the recent “Stop Stella” campaign shows that … More

“Thatcher’s adman” Lord Bell has died

Lord Bell, known as “Thatcher’s adman”, has died at the age of 77. He was Managing Director of Saatchi&Saatchi when … More

Emerging ‘deepfake’ technology will turbocharge fake news

‘Deepfake’ is an emerging technology that allows people to create fairly realistic face-and-voice-swap videos. It was recently used for the … More

Launch: a new coalition to reform political advertising

In recent years, the rules designed to safeguard against the spread of disinformation and promote healthy political debate haven’t kept … More

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This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories Link to article in my stories 🔗 Andrew Cuomo has made an attack ad with fairly realistic AI generated versions of his opponents. It’s pretty effective. I feel very uncomfortable about the ethics of this.

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